Dorothy Pacheco

Change Agent @ Tenured Industry Executive

Dorothy’s career is a testament to her motto: “Pay It Forward”. She helped start USAC’s original NORBA (National Off Road Bicycle Association).  She was in charge of running the NORBA series and managing nationwide grassroots MTB events, making it a personal passion to ensure that the sport debuted in the 1996 Olympic Games in Atlanta. Dorothy’s ensuring career has led her to be one of the most tenured sales and marketing executives in the outdoor industry. If not on her bike she serves on USA Cycling’s Board of Directors, head of the Mountain Bike Committee and Woman’s Committee.