Owner @ Sports Garage
Less than 10 years ago co-workers invited Elorie to go mountain biking for the first time on what she calls her cult-of-poverty-yardsale commuter bike. As a self-employed marketer with a background in economics, Elorie lived parallel lives for the past eight years: pursuing off-road and singletrack adventures across the western U.S. while raising two daughters. With the 2016 purchase of Sports Garage Cycling (est. 1994), Elorie brought her personal and professional lives into congruence. Together with her husband and partner Brad, Elorie leads SG, Boulder’s only exclusively dirt-focused bicycle retailer.